http://andrewvannelson.com/work-1 daily 1.0 2024-04-12 https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1551643967174-B63BRTBDOO4YU5WZ0MQK/UIUX-Diagram-01+copy.jpg My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1551644201575-206G5U4GM27LLC3NQ3FS/UIUX-Diagram-02+copy.jpg My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1551553112007-GM11J6YFDIMGQRPHRTP5/Product-Choices-Page-1.jpg My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1551553112013-L2VTNML52DM0PBSHUW4V/Product-Choices-Page-2.jpg My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1551553112373-5QIE98FFEVLDWDI7C1Q8/Product-Choices-Page-3.jpg My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1551553112621-O3JWZCJ8DI5A89IAQHY3/Product-Choices-Page-4.jpg My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1551553112856-OXG1YLY7M5XHY0S3CMSD/Product-Choices-Page-5.jpg My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1551553113043-6ND5DA7H22FGNN01NHXV/Product-Choices-Page-6.jpg My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1551552962016-PJZ5UD94NMG2M0CHPM73/Single-Product-Page.jpg My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/2dddd5e3-60d2-4b66-bd79-89ca71f7c85d/Group+1.png My Work Working with the content team, we created an easily replicable email layout that would load in an email client. https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1705962876266-M7JXLZ5GX2HI5E87Q32I/C+-+3.png My Work The content team and I also created new landing pages for the overall experience. As part of the design and testing process, three different landing pages were created. https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1705962875623-OMSLV72IGMP5JZFVVDEP/A+-+3.png My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1705962875639-JY6SBAKNFNDVYWZ8Z977/B+-+3.png My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1705962876266-M7JXLZ5GX2HI5E87Q32I/C+-+3.png My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1703621111306-OGF68DKZFPLBRHVBGQQ9/Homepage.jpg My Work - Make it stand out Desktop Homepage https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1703621029000-YL15KO7F38YFOYGKZS75/Adapted+Homepage.jpg My Work - Make it stand out Mobile Homepage https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1703619878944-QZW23EP15JL0KRNKY0L0/Default+Navigation+v2.jpg My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1703619878957-9BTG09GM2DZRWSJ5EAT7/Employers+Nav.jpg My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1703619879555-CG3QH7DS7K6UI5CU70US/member+benefits.jpg My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/281e1186-08b6-433d-b301-395bc5caf80c/Sitemap.jpg My Work - New Information Architecture The information architecture was reorganized around audience type rather than products and services. Section titles and pages were renamed using active language rather than passive language to encourage exploration. FAQ and glossary sections were included prominently in site structure. The IA was then tree tested using Optimal Workshop and adjustments were made based on the results. https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/b266e4ea-7310-4a48-8413-f6767c77ea81/colton-sturgeon-FiCPutl_aog-unsplash.jpg My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1703622017942-0TJ1QPQPT3XPF0GBDE9U/annie-gray-WEWTGkPUVT0-unsplash.jpg My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1703622179577-MZESQMBRG3V03F8ADKAI/josh-wilburne-rdJXlCdRVaQ-unsplash.jpg My Work https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1703622424934-OT0BWHIZPKV6SEX2CDNY/brett-jordan-LPZy4da9aRo-unsplash.jpg My Work http://andrewvannelson.com/logos-1 daily 0.75 2017-07-18 https://images.squarespace-cdn.com/content/v1/54bd4f34e4b013117e109136/1499124972706-9OEL4BE7CG6SJR7RRIHP/bb+identity+1.jpg Logos 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